B2B Marketing Manager

Recruiter
Intelligent People Ltd
Location
City of London, London
Salary
45000.0000
Posted
17 Jun 2017
Closes
17 Jul 2017
Contract Type
Permanent
Hours
Full Time
Joining an International Data Intelligence company, based NW London, within the newly created role of B2B Marketing Manager / Business to Business Marketing Lead / Senior Marketing Manager / Content Marketing Manager this is an opportunity to truly make a progressive impact on business growth.

We are looking to appoint a driven, hands on Senior Marketing generalist within the role of B2B Marketing Manager / Business to Business Marketing Lead / Senior Marketing Manager / Content Marketing Manager. The role will work closely with Senior Management and cross functional teams and to create and deliver a customer centric approach to marketing.

The role of B2B Marketing Manager / Business to Business Marketing Lead / Senior Marketing Manager / Content Marketing Manager will have the opportunity to take the lead on the following:
*Manage collaborative business planning and strategic marketing campaigns that drive growth
*Establish closed-loop analytics with sales to understand how inbound marketing activity turns into customers, and continually refine the process to convert customers
*To pro-actively undertake market research feeding into product development, including identifying trends and market potential
*Drive development of content using internal and external resources
*Oversee the distribution of content and optimise reach and visibility to target market
*Develop Thought Leadership strategy including white papers, blogs and other online media
*Develop and implement customer event strategy e.g. breakfast meeting, round table discussions and credit circles
*Create and design marketing collateral incl. case studies and testimonials

The role of B2B Marketing Manager / Business to Business Marketing Lead / Senior Marketing Manager / Content Marketing Manager will require experience of:
*Driving a marketing plan which resulted in incremental growth through lead generation and lead nurturing
*Introducing new approaches to marketing and driving business growth with proven experience of Online Marketing and Thought Leadership methods
*Have developed inbound campaigns for a relevant business audience, supporting a cross-functional team in their understanding of how to deliver a customer centric approach to building business
*Proven experience of using data and analysis to drive decisions and inform marketing plans
*Influencing across functional teams, motivating teams to achieve common objectives.
The business offers some flexible working and an opportunity to build best practice marketing capabilities.

Intelligent People are a specialist B2B Marketing Manager Recruitment Agency.