Email Marketing Executive - HTML, A/B, MVT, CRM, Mailchimp

Applause IT
Birmingham, West Midlands
16 Jun 2017
16 Jul 2017
Contract Type
Full Time

Email Marketing Executive - HTML, A/B, MVT, CRM, Mailchimp

Birmingham - £20,000 - £25,000 + Benefits

Email Marketing Executive with experience of developing intelligent and targeted e-marketing campaigns sought by a leading online training based organisation in Birmingham. They work with a wide range of companies in both the educational and commercial sectors to deliver training platforms, learning management systems and ecommerce websites to help attract and develop talent for their organisations.

You will work collaboratively with the wider digital marketing and design teams to create and manage the company's email campaigns - analysing the success of these campaigns and recommending improvements. This will be done through A/B and MVT testing. CRM approach will also be key, segmenting the database and implementing remarketing strategies.

The successful Email Marketing Executive should have:

  • Previous experience in a Direct Marketing / Email Marketing Role
  • Experience with Email Marketing Platforms - MailChimp, DotMailer, Sailthru etc.
  • Excellent written communication and copywriting skills
  • Experience with A/B / MVT Testing - Campaign Monitor, Slack, Optimizely
  • Knowledge of HTML would be beneficial
  • Good analytical skills
  • The ability to motivate yourself as well as working in a team

If you would like to apply for this role, please click "APPLY NOW" or send your CV to alexp[at]applauseit[dot]co[dot]uk

Email Marketing Executive - Birmingham - £20,000 - £25,000 + Benefits - HTML, A/B, MVT, CRM, Mailchimp, Sailthru, DotMailer, Campaign Monitor, Slack, Optimizely, Copywriting