Director of Marketing and Customer Experience

Recruiter
Intelligent People Ltd
Location
London, South East England
Salary
110000.0000
Posted
16 Jun 2017
Closes
16 Jul 2017
Contract Type
Permanent
Hours
Full Time
Director of Marketing & Customer Experience
£110,000 - £130,000 + bonus + benefits
London

A Director of Marketing & Customer Experience / Chief Marketing Officer / VP Consumer Growth is required by a niche FinTech business in London. The successful candidate will report directly into the CEO and will have end-to-end ownership of customer attraction, conversion, and retention.

The Director of Marketing & Customer Experience / Chief Marketing Officer / VP Consumer Growth will be responsible for:
-Driving customer attraction
-Building the brand - assessing brand positioning and messaging
-Leading ATL/BTL campaigns (across TV/Radio/Outdoor)
-Communicating the brand effectively to customers through all channels both on and offline
-Creating and executing a performance marketing strategy (covering PPC, paid social, display etc)
-Innovation - creating new products and propositions with a focus on driving customer experience and onsite customer journey
-Driving funnel optimisation and overall business sales
-Customer insight, targeting specific customer segments and analysing campaign performance
-Customer retention and improving lifetime value
-Leading a team of 3

The Director of Marketing & Customer Experience / Chief Marketing Officer / VP Consumer Growth must have:
-Extensive experience driving customer growth and funnel optimisation
-A track record delivery solid consumer marketing strategies
-Commercial acumen and the ability to identify growth opportunities aside from just digital marketing
-Experience leading a team of senior individuals
-A degree (ideally in a numerical based subject)
-An entrepreneurial and innovative background and have worked in a high-growth evnvironment
-Experience leading and executive campaigns across performance marketing, brand marketing. product and customer experience
-Be highly organised and have great communication skills

This is an exciting opportunity to join a fintech organisation going through a huge transformation at present. The Marketing Director / Chief Marketing Officer / VP Consumer Growth will play a pivotal role in the success of this business long term.

Intelligent People is a specialist Director of Marketing & Customer Experience recruitment agency.