Online Audience GTM Manager

Recruiter
Brook Street UK
Location
London
Salary
£40000 - £45000/annum Benefits, Pension
Posted
16 Jun 2017
Closes
16 Jul 2017
Contract Type
Contract
Hours
Full Time
Online Audience GTM Manager

London Paddington

Brook Street is currently working on behalf of our Global Technology Client to recruit a Online Audience GTM Manager. This is a contract role until June 2018 based in London Paddington

Role Purpose

The Online Audience Marketing team is part of the online Ads marketing organisation within the Advertising Business group. The team is responsible for all marketing activation for company rewards globally.

The Online Audience GTM Manager is part of a team of 5 that reports to the Head of Consumer Marketing for UK/CA

Daily Challenges

* Lead the go to market (GTM), execution for Bing in the UK with focus on brand marketing
* Own the planning & execution cycle with regular updates (weekly/monthly) and Quarterly planning meetings with all internal stakeholders and external contributors
* Manage agency relationships and engagement inclusive of media/advertising and creative agencies to deliver brand campaigns to achieve set KPIs agreed with the Head of Consumer Marketing
* Assemble GTM materials including clear channel plans with expected performance across a range of paid, owned and earned media channels with a focus on paid activation and close collaboration with the Owned/Earned/Social marketing managers
* Manage key contributors to deliver required information and assets on time, including but not limited to; Design, Analytics, PR and Social teams
* Utilise key research to define the media activation goals and KPIs

Key Success Criteria

* Degree in Marketing, Communications or related field
* Proven professional experience in consumer marketing, advertising or technology marketing.
* Experience executing effective ATL/BTL, digital & social campaigns
* Experience writing briefs and managing agency partners
* Budget management experience
* Ability to work under constant deadline pressure and manage multiple projects work streams
* Comfortable using/interpreting data and business insights tools including Power BI (user level), Excel
* Good knowledge of Microsoft and its products is an advantage

As a Brook Street contractor you will be entitled to 25 days holiday per annum, 8 days paid Bank Holidays, discounted gym membership, use of the onsite health facility, access to online learning and training, free parking and an excellent subsidised restaurant.

Salary: up to £45,000 per annum

Location: London Paddington

Application Deadline: 9am Monday 19th June 2017