Senior Digital Marketing Manager

Recruiter
Louis Hampshire
Location
Newmarket, Suffolk
Salary
50000.0000
Posted
16 Jun 2017
Closes
16 Jul 2017
Contract Type
Permanent
Hours
Full Time

Senior Digital Marketing Manager

c£55k plus Bonus and Benefits

Our client is an international corporate business which owns an impressive portfolio of innovative and market-leading products and brands, highly regarded across the Globe.

They invest across all areas of the marketing and communications mix, and this is a key role in the marketing team, responsible for owning digital marketing and production across all brands within the portfolio, and multiple websites.

You will be planning and executing complex projects that span a variety of target audiences, across a range of activities which includes SEO/SEM, content marketing, lead generation and conversion, online advertising, PPC/display and retargeting, social media, User Experience (UX), and A/B testing. You will track, monitor and report on digital and campaign performance, driving this back into the continuous optimisation of campaigns and online / digital activities.

The role manages a small team. You will have related experience in a digital / online marketing capacity, developing campaigns and websites that engage, inform, and motivate customers, and optimising the user experience and customer journey to drive acquisition and conversion. You’ll be up to date with the latest digital trends and capabilities, be comfortable working collaboratively with wider marketing and product teams, and have excellent project management abilities. Experience of managing a small team would be of benefit.