Product Marketing Manager

Recruiter
Marine Resources
Location
Plymouth
Salary
£25000 - £35000/annum + annual bonus
Posted
16 Jun 2017
Closes
15 Jul 2017
Contract Type
Permanent
Hours
Full Time
An experienced Product Marketing Manager is required to join a busy team based from our client’s Head office in Plymouth.This is an exciting opportunity for an individual to take responsibility for promoting core marine electronics brands including Garmin, Raymarine, Simrad/B&G and Furuno.

You will be responsible for ensuring products are correctly positioned and presented to both trade customers and sales force. The successful candidate will be astute in recognising which products sell best, highlighting trends and developing promotional/pricing strategies.

Ideally you will have a degree level education and a marketing rather than technical focus with previous marine industry experience.

You will be required to attend various promotional events, Boat Shows and Supplier presentations.

Key responsibilities include:
• Develop comprehensive marketing strategy for core marine electronic brands
• Work with manufacturers to understand their product and promotional strategies to leverage within your own campaigns
• Work closely with the creative team to produce marketing materials to assist the sales team and resellers, providing content for B2B website, newsletters and social media
• Monitor product reports to detect trends and take corrective action
• Work alongside Purchasing to set up new products and manage stock levels

Remuneration:
Negotiable based on experience