Location: London, N1 7JQ
Salary: £35k - £40k DOE
Term: Full Time, Permanent
About the company:
Nearing its 125th year, The HSJ (Of Wilmington Healthcare) serves English healthcare’s senior leadership community with vital intelligence. It provides a clear and unbiased view of what’s happening now and what’s coming up at both political and practical levels, locally and nationally. HSJ strives to shape the NHS agenda, providing a forum for decision makers to connect and influence change.
Main Purpose of Role:
You will be responsible for researching, producing and overseeing 5-6 industry leading, commercially viable repeat and launch health conferences / summits that feature strong USPs. This includes determining and identifying the event concept, content timing, format, content, pricing, speakers, sponsors and experience through F2F and telephone based market research.
The role involves taking the lead on the delivery and project management of these events, working alongside and effectively with the editorial, marketing, operations and sales teams to ensure the events achieve their goals and targets and meet the needs of the target audience and sponsors.
Whilst initially producing events for a well-established portfolio there is also the scope for the Senior Conference Producer to take a lead role in topic generation of new events in line with industry trends and demand.
• Analyse past 3 years’ event feedback, the audience, financials and the competitor landscape and pull together your findings in a digestible manner to support the direction of the event.
• Conduct detailed F2F and telephone research with between 30-80 relevant contacts, or as required, to reach clarity on the event content, format and experience to ensure delivery of the target commercials.
• Present your market research in a clear and succinct way to support the validity of the key themes, topics, title, timing, price point and location.
• Establish an industry leading advisory board and hold full advisory board meetings to help shape the agenda, sense check your ideas and discuss key topics, speaker and sponsor ideas.
• Through your detailed research, write topical and commercially viable conference programs.
• Work closely with, influence and get buy-in from the relevant in-house editorial teams to ensure the production of relevant content and to leverage existing contacts and relationships in the industry.
• Identify through research, invite and confirm high-level speakers that your target wants to hear from.
• Produce strategy for future direction of the events.
• Write comprehensive topic briefing documents born from your research which contain essential information about the key industry issues, market and event to brief all internal stakeholders (SPEX, delegate sales, marketing, logistics, editorial and operations).
• Create and write promotionally-led marketing copy for press releases, emails, the event website and brochures that is in the tone and language of the market and which generates enquiries and bookings.
• Write separate value propositions for: delegates; sponsors and speakers
• Act as project manager ensuring the production of high quality, industry leading commercially viable events are delivered on time.
• Project-manage the involvement of internal stakeholders to ensure the event meets deadlines and revenue targets.
• Engage with and work to the event P&L.
• Where overspend is necessary to ensure approved by your manager with a clear justification.
• Develop a strong understanding of the core KPIs: targeting; del yield and vol; spex pipeline; lead-time; speaker quality and volume, to drive the business forward.
• Build and drive the end-to-end project plan for each of the events, manage the event P&Ls, and report on performance versus key milestones and KPIs.
• During research identify appropriate, warm sponsor leads and make initial contact and then feed to the sales team
• Develop a clear and compelling value proposition and assist with proposal writing
• Attend sponsor client meetings to talk through the event concept and audience.
It is anticipated that a producer’s time will be spent directionally as follows:
• 5% planning and analysis
• 35% market research (5 research calls per day for 90 days per year)
• 20% speaker acquisition
• 20% copywriting
• 10% project management
• 5% other
Skills and Experience Required:
• Minimum 3+ commercial conference production experience
• Educated to degree level or equivalent experience
• Sales CRM (SalesForce, MS Dynamics or similar) but not essential
• Strong Microsoft Excel skills