Marketing Manager - Fixed Income /Financial Services

Recruiter
McGregor Boyall Associates Limited
Location
London, South East England
Salary
60000.0000
Posted
15 Jun 2017
Closes
15 Jul 2017
Contract Type
Permanent
Hours
Full Time

MARKETING MANAGER (B2B)- CREDIT/FIXED INCOME

BASED LONDON

c£60,000-70,000 +Bonus,bens

Our client a leading global financial services organisation is looking for an experienced Marketing Manager with a background gained at a Fintech/financial vendor or B2B financial services organisation-within the credit/fixed income arena

Reporting to the Marketing Director, you will be responsible for creating awareness and developing interest within defined audiences via content marketing strategy. You will work with product and sales teams to build interest in product portfolios.

  • Demand generation: Work with the marketing director to devise strategies and tactics, and to identify digital and offline content that will support marketing efforts.
  • Solution marketing: develop an understanding of target industries and audiences, their business challenges, with the aim of developing impactful content
  • Product marketing: Work with the product team to create a complete library of product materials (data sheets, technical specifications, product release / update notes, etc.)
  • Sales and marketing enablement: Support sales team members with collateral (solutions briefs, fact sheets, success stories, white papers etc.) to position solutions and close opportunities
  • Writing and messaging: You will help develop messaging and content used for promotions in campaigns, website, events and via social media channels.

Experience required

  • Current/recent marketing experience gained in the FinTech (big data, analytics)/Financial vendor or B2B financial services within the credit/fixed income space specifically
  • Experience in solutions or product marketing
  • Experience in content marketing-developing messaging for marketing activity and campaigns
  • Good copywriting skills
  • Experience with Marketing Automation (Marketo, Hubspot, Eloqua) and Salesforce is preferred

Please send your Cv to Emma Jerome via the link provided

McGregor Boyall is an equal opportunity employer and do not discriminate based on race, religion, gender, age, sexuality, gender identification, or physical ability.