Marketing Manager - Fixed Income /Financial Services
MARKETING MANAGER (B2B)- CREDIT/FIXED INCOME
Our client a leading global financial services organisation is looking for an experienced Marketing Manager with a background gained at a Fintech/financial vendor or B2B financial services organisation-within the credit/fixed income arena
Reporting to the Marketing Director, you will be responsible for creating awareness and developing interest within defined audiences via content marketing strategy. You will work with product and sales teams to build interest in product portfolios.
- Demand generation: Work with the marketing director to devise strategies and tactics, and to identify digital and offline content that will support marketing efforts.
- Solution marketing: develop an understanding of target industries and audiences, their business challenges, with the aim of developing impactful content
- Product marketing: Work with the product team to create a complete library of product materials (data sheets, technical specifications, product release / update notes, etc.)
- Sales and marketing enablement: Support sales team members with collateral (solutions briefs, fact sheets, success stories, white papers etc.) to position solutions and close opportunities
- Writing and messaging: You will help develop messaging and content used for promotions in campaigns, website, events and via social media channels.
- Current/recent marketing experience gained in the FinTech (big data, analytics)/Financial vendor or B2B financial services within the credit/fixed income space specifically
- Experience in solutions or product marketing
- Experience in content marketing-developing messaging for marketing activity and campaigns
- Good copywriting skills
- Experience with Marketing Automation (Marketo, Hubspot, Eloqua) and Salesforce is preferred
Please send your Cv to Emma Jerome via the link provided
McGregor Boyall is an equal opportunity employer and do not discriminate based on race, religion, gender, age, sexuality, gender identification, or physical ability.