Content marketing Specialist

BMS Performance
City of London, London
15 Jun 2017
15 Jul 2017
Contract Type
Full Time
  • Leading technology platform for the events and hospitality sector
  • Working in a team of three marketers
  • Be the content marketing specialist for the product area of this business
  • Work with the US marketing team to localise their content for the European market(s)
  • Curate and create innovative marketing content to support the sales teams in selling through each stage of the sales funnel
  • Work with translation agencies and inhouse designers to execute tailored content
  • Reporting to the Product Marketing Manager who will develop understanding of market, competitors and propositions

The role -

This B2B content marketing specialist is a new role within the team. Following a recent acquisition of the company's main competitor this team is growing to capitalise on the new demand across Europe. The B2B content marketing specialist will be responsible for delivering the suite of marketing collateral that will enhance and support the sales process (customer awareness, acquisition and retention). The successful candidate will work with their US counterparts, the Product Marketing Manager and Campaign Specialist, to create powerpoints, infographics, webinar content, email templates, brochures, one-pagers and thought-leadership pieces.

Job responsibilities for the role include:

  • Leading on the development of the full suite of marketing collateral and sales enablement tools
  • Taking content from the US team, translate and repurpose the content for the European market(s)
  • Writing and creating innovative content that will be used at all stages of the sales funnel
  • Working with translation agencies to roll out country specific content
  • Being part of the team responsible for defining the stages of the sales cycle and what content will be best served at what time and via what channel
  • Global stakeholder management

For the role you must have -

  • Worked in a B2B content marketing or sales enablement position
  • Experience of creating multi-form content to support a lead generation strategy
  • Created, curated and commissioned content
  • Managed translation and localisation of content to a wider region (ideally Europe)
  • Ideally have worked in the hospitality/events sector
  • Ideally have a second European language

The company -

This leading technology provider within the hospitality and events sector is growing fast following a recent acquisition of their main competitor. The business is headquartered in the US and is coming up to it's 20th birthday. This role is to support the continued expansion and reach across Europe. The company are looking to take on bright, passionate, driven and commercially savvy individuals who can help the business grow.

The business are based in Central London.

Salary package - £40,000-45,000 + up to 10% bonus + benefits