Marketing Manager

Recruiter
Forward Thinking Recruitment Limited
Location
West London, London
Salary
50000.0000
Posted
15 Jun 2017
Closes
15 Jul 2017
Sector
Retail
Contract Type
Permanent
Hours
Full Time

Marketing Manager UK / FMCG / Shepherds Bush / West London / £50-55k + Benefits

REPORTS TO: Marketing Director

JOB PURPOSE

Marketing Manager to be a senior team member working alongside the NE Marketing Director, in developing local strategy and plans.

Will have overall day-to-day responsibility for driving and executing the annual marketing plans for 2 brands.

The Marketing Manager will be responsible for establishing and coordinating all marketing functions for the purpose of assuring company growth, product development, and profitability.

PERFORMANCE STANDARDS

Brand Strategy & Planning

  • Develop brand plans and local marketing strategies; to include everyday support of the portfolio, NPD launches and promotional programmes to deliver against the brand, financial and KPI goals set for the UK Market.
  • Build and manage relevant brand budgets. Ensuring investment is sound and efficient, with ROI analysis being the norm

Commercial Support

  • Make recommendations and proposals on product assortment, pricing and Instore for customer requirements
  • Work with our commercial teams to develop programmes to support our key trade partners and build brand growth.
  • Build and confidently deliver strategic brand based presentations to key trade partners.
  • Drive growth/engagement in the Omni Channel retail landscape, with delivery of integrated brand campaigns

Communication

  • Work closely with Global teams and other key stakeholders to ensure alignment as well as overseeing execution, ensuring consistent quality, effectiveness and management of timings
  • Be the local market brand authority - proven by comprehensive understanding of local trends, consumer & trade needs and be the champion and 'voice' of the UK market for the fine art brands.
  • Develop and present decks for internal and external meetings; develop communications for senior management: to include marketing updates, budget reviews, campaign evaluations
  • Assist in the new product development (NPD) process, facilitating communication between local and global to generate ideas which will benefit the UK market from concept to activation e.g. Toolkits

Execution

  • Deliver flawless activation of toolkits to support NPD and brand campaigns with excellence
  • Work with local creative and communications agencies to bring to life global strategy at a local level - activating with excellence
  • Work with other functions to drive retail excellence across the channel, in line with customer needs and brand guidelines
  • Ownership of the channel/brand budgets with quarterly updates to NE Director

Leadership

  • Lead Trade Marketing Manager to effectively deliver in line with brand objectives.
  • Plan and allocate work, setting clear work / project objectives and managing performance.
  • Coach and develop TMM by identifying development needs, planning and measuring their development against specific objectives.
  • Be an ambassador for change, establishing and living best practice consumer marketing processes and infra-structure.

TECHNICAL REQUIREMENTS

  1. Business degree or equivalent.
  2. Demonstrated results in building brand, driving innovation and achieving business results. At least 8 years in Branded Consumer Goods Industry.
  3. Experience in integrated campaign planning and media
  4. Solid and well-rounded background across marketing disciplines, ideally in global brand management, local trade marketing.
  5. Previous People Management Experience.