Analytics Consultant - Global Brand with startup feel!
Marketing Analytics Consultant - Global Brand with startup environment!
Up to £60,000
This is the chance to be part of a leading client side loyalty brand, and help them grow and develop theirs and their partners' understanding of marketing and retail effectiveness by driving customer insight generation across their business.
This is a rewarding role for an individual looking for autonomy, from either an agency or client side background, with a strong track record working for a multi-channel business
The brand is a leader in their industry and has developed a diverse range of data driven products for their clients and partners - all leaders in their field
Their vision is for you to identify opportunities to achieve customer and business benefits, through predictive, exploratory and descriptive analysis of customer data - this will enable them to drive Insight and improve ROI.
*Lead and provide senior data mining expertise on analytics projects working closely with the Marketing and Data Strategy teams
*Develop and deliver high quality actionable insights to understand and optimise effectiveness of the company's marketing and retail activities including their digital channels, optimisation of test and learn approaches and experimentation
*Enhance and refine customer segmentation and targeting approaches to enable improved ROI, cost savings and improved customer satisfaction from marketing and operational activities
*Ensure best use of data mining tools, remaining up to date with new approaches across traditional, digital and "big data" platforms
*Advanced knowledge of SAS or SQL
*Excellent communication and team-working skills, and a collaborative approach to problem-solving
*Articulate, strong presentation skills and effective stakeholder management experience
*Strong ability to structure analytical challenges in to agreed phases and deliverables
*Ability to constantly evolve understanding of customers through analysis and measurement
Insight - Analytics - Analytical - Marketing - CRM - Modelling - Segmentation - SAS - SQL - SPSS