Head Of Marketing

Recruiter
Blue Skies Marketing Recruitment
Location
Leamington Spa
Salary
£60000 - £75000 per annum + benefits
Posted
14 Jun 2017
Closes
14 Jul 2017
Contract Type
Permanent
Hours
Full Time
Established 21 years ago, this multi-channel retailer have been making woman feel fantastic with the lingerie and clothing ranges that they offer; currently recruiting a pivotal Head of Marketing position. The business is one that wants woman to celebrate their curves and is currently going through a time of exciting growth and development.

The Role: This Head of Marketing role is a brand new position within the marketing team and reports to the Marketing Director. The team that you manage are responsible for engaging with existing and lapsed customers across many different touch points to ultimately drive footfall to the stores and traffic to the website. With a strong focus on magazine production and direct mail/email marketing channels, you will be highly commercial and driven by success and relish the opportunity to utilise your creativity also.

Key responsibilities:

* Customer communications; create the strategy and annual marketing calendar for the delivery of magazines and targeted email marketing activity which also match in-store activities
* Responsibility for testing different media channels to drive brand awareness and new customer acquisition
* ATL; Above the Line activity including radio and TV sponsorship
* Brochure management; responsibility for the seasonal magazines- model casting, photo-shoots, pagination and editing of photo's, liaise with print agency and mailing houses
* Managing all videography required for digital channels
* Analysis and reporting of all campaign activities across all channels; full budget responsibility
* Agency management
* Team management

The Candidate: To be considered for this Head of Marketing role, you must have worked in a B2C environment such as retail, leisure and travel, direct marketing/mail order etc. and ideally have experience of working in a role where you are communicating directly to the end user rather than through national campaigns to the masses. You will have worked in a generalist, multi-channel role previously and experience of managing brochure production from planning to delivery is ESSENTIAL. You will be a strong people manager with natural commercial acumen as well as a creative eye and genuinely love the idea of working in a business where the customer experience is key to everything. Some agency-side experience is fine but you will have predominantly worked in-house.

As well as the salary of circa £60000 - £70000, the benefits which accompany the role include pension, healthcare, 25 days holiday and product discount.

This Head of Marketing role is commutable from Warwickshire, Oxfordshire, West Midlands, Worcestershire.

BSMLL7076

Head of Marketing, Leamington Spa, £60000 - £75000