Marketing Automation Executive

Headliners Recruitment
13 Jun 2017
13 Jul 2017
Contract Type
Full Time
2118 - Marketing Automation Executive - Bracknell - 12 month contract position - £32,000

Our client is a massive global organisation who has an exciting opportunity for a Marketing Automation Executive. The successful candidate will be responsible for optimising the execution of campaigns within the Marketing Automation Platform (Eloqua) for their local country, other Western Europe (WE) countries and WE wide campaigns. They will work closely with Campaign Architects to ensure all briefs leverage full platform functionality and reporting potential, while also mentoring the Campaign Developers in the execution of those campaigns. They will keep up to date with new functionality and will share their knowledge amongst a community of platform experts within the business. The Marketing Automation Senior Executive will support Eloqua deployment activities whilst also supporting the development and activation of WE wide campaigns through our current email service providers.

Person Profile

The Marketing Automation Senior Executive must have experience of marketing automation solutions and must be able to communicate their knowledge to marketers and Digital Powerhouse team members to ensure all campaigns executed through Eloqua are optimised. They must be passionate about continually developing their knowledge of marketing automation and have strong communication skills so they can support the development of marketing automation knowledge throughout the organisation. The Marketing Automation Senior Executive needs to have good attention to detail and be able to follow and implement processes correctly.

Job Responsibilities

• Contribute expertise to the design and development of campaign workflows by the Campaign Architects, ensuring the creation of executable Eloqua solutions
• Build, activate and manage more complex automated campaigns
• Implement content and assets within Eloqua to support emails and landing pages when required to support demand
• Develop email and landing page templates to optimise performance
• Support A/B Testing and complex segmentation strategies
• Set up and distribute reporting for complex campaigns using Eloqua Insight
• Create and manage complex forms hosted in Eloqua landing pages (such as using progressive profiling), and all forms hosted in website pages
• Complete full testing of all assets and campaigns according to WE processes
• Stay current on Eloqua functionality and releases as communicated by the WE Marketing Automation Specialist, ensuring messages fully understood by aligned Campaign Developers
• Complete training delivered by Eloqua every quarter, and participate in any Super User meetings to increase platform expertise
• Strictly adhere to all procedures in relation to the governance of data, design and brand guidelines, quality assurance and general system usage – as well as implement education and checks to ensure compliance by aligned Campaign Developers
• Validate any platform issues or requirements received from the Campaign Developers, communicating in a timely manner to the WE MA Specialist for action
• Support the development of WE wide campaigns through our current email service providers and introduce Marketing Automation thinking and terminology to the design and implementation of campaigns.

Knowledge & Skills

• Working knowledge of HTML, CSS, Adobe Dreamweaver and Photoshop, Excel and Salesforce
• Proficiency with Microsoft Office Suite
• Demonstrated ability to manage concurrent projects
• High degree of accuracy and ability to work at a detailed level on a daily basis
• Highly organized, good time management skills
• Ability to work both independently and as a team member as necessary
• Strong verbal, analytical and written communication skills in English
• Strong analytical, business process development and problem solving skills
• Experience of working and influencing in a multi-national organisation and the ability to speak a second European language would be beneficial

• Bachelor degree from an accredited university is required.
• Advanced knowledge and experience of Marketing Automation solutions ideally in Eloqua
• Eloqua Certification or Eloqua training
• Salesforce certification is a major plus