Marketing Manager

Recruiter
Forward Thinking Recruitment
Location
London
Salary
£50000/annum Plus benefits
Posted
13 Jun 2017
Closes
13 Jul 2017
Sector
Retail
Contract Type
Permanent
Hours
Full Time
Marketing Manager UK / FMCG / Shepherds Bush / West London / £50-55k + Benefits

REPORTS TO: Marketing Director

JOB PURPOSE

Marketing Manager to be a senior team member working alongside the NE Marketing Director, in developing local strategy and plans.

Will have overall day-to-day responsibility for driving and executing the annual marketing plans for 2 brands.

The Marketing Manager will be responsible for establishing and coordinating all marketing functions for the purpose of assuring company growth, product development, and profitability.

PERFORMANCE STANDARDS

Brand Strategy & Planning

* Develop brand plans and local marketing strategies; to include everyday support of the portfolio, NPD launches and promotional programmes to deliver against the brand, financial and KPI goals set for the UK Market.
* Build and manage relevant brand budgets. Ensuring investment is sound and efficient, with ROI analysis being the norm

Commercial Support

* Make recommendations and proposals on product assortment, pricing and Instore for customer requirements
* Work with our commercial teams to develop programmes to support our key trade partners and build brand growth.
* Build and confidently deliver strategic brand based presentations to key trade partners.
* Drive growth/engagement in the Omni Channel retail landscape, with delivery of integrated brand campaigns

Communication

* Work closely with Global teams and other key stakeholders to ensure alignment as well as overseeing execution, ensuring consistent quality, effectiveness and management of timings
* Be the local market brand authority - proven by comprehensive understanding of local trends, consumer & trade needs and be the champion and 'voice' of the UK market for the fine art brands.
* Develop and present decks for internal and external meetings; develop communications for senior management: to include marketing updates, budget reviews, campaign evaluations
* Assist in the new product development (NPD) process, facilitating communication between local and global to generate ideas which will benefit the UK market from concept to activation e.g. Toolkits

Execution

* Deliver flawless activation of toolkits to support NPD and brand campaigns with excellence
* Work with local creative and communications agencies to bring to life global strategy at a local level - activating with excellence
* Work with other functions to drive retail excellence across the channel, in line with customer needs and brand guidelines
* Ownership of the channel/brand budgets with quarterly updates to NE Director

Leadership

* Lead Trade Marketing Manager to effectively deliver in line with brand objectives.
* Plan and allocate work, setting clear work / project objectives and managing performance.

* Coach and develop TMM by identifying development needs, planning and measuring their development against specific objectives.
* Be an ambassador for change, establishing and living best practice consumer marketing processes and infra-structure.

TECHNICAL REQUIREMENTS

1 Business degree or equivalent.
2 Demonstrated results in building brand, driving innovation and achieving business results. At least 8 years in Branded Consumer Goods Industry.
3 Experience in integrated campaign planning and media
4 Solid and well-rounded background across marketing disciplines, ideally in global brand management, local trade marketing.
5 Previous People Management Experience