Customer Analyst (retail banking/insurance)

Send Resourcing Ltd
£50000 - £60000/annum + 18% bonus + car allowance + bens
13 Jun 2017
13 Jul 2017
Contract Type
Full Time
Customer Analyst
Leading provider of retail financial services is recruiting a Customer Analyst to support the leadership team with customer insight and analytics identifying key trends and opportunities in support of business objectives. We are looking for a marketer with experience in analytics of customer and measurement of marketing activity, with a focus on digital marketing.

As Customer Analyst key accountabilities include

- Defines and delivers strategic customer and channel analytics to support business objectives
- Working with Marketing Operations, scopes externally-provided data and analytics support, database management requirements and campaign planning and evaluation needs and ensures delivery of these
- Supports leadership team in strategic initiatives, including the development of new customer propositions and a deeper understanding of its customer base, to support a reduced dependency on new customer acquisition and improved capability in customer value management
- Supports marketing and digital activity planning and evaluation, in conjunction with Marketing Operations

As Customer Analyst your skills and experience will include:

Experienced business analyst with track record in customer analytics and experience in retail financial services or general insurance.
Knowledge of working with PO’s key analytical tools and data sources
Strong understanding of customer data and behavioral trends
Good commercial judgement

On offer is a basic c 50k-60k, bonus, car allowance and benefits