eCRM Manager

Recruiter
Talent Hub
Location
Horsham, West Sussex
Salary
28000.0000
Posted
11 Jun 2017
Closes
11 Jul 2017
Contract Type
Permanent
Hours
Full Time

eCRM Manager

Salary circa £32,000 per annum

Horsham, West Sussex

Talent Hub is looking for a digital marketer with proven eCRM experience as well as some line management skills. This new role will be driving forward customer experience from email and SMS Communications. The role project manages eCRM projects, manages stakeholders and external agencies. You will be responsible for analysing all activity, learning from results and reporting on performance to senior management.

Key responsibilities:

  • Lead the email marketing strategy to enable divisions across the company to benefit from email marketing to drive engagement, conversion and develop supporters
  • Work collaboratively with departments to include email activity in integrated campaign planning
  • Manage email projects and relationships with email suppliers
  • Oversee the production of email and SMS marketing campaigns end-to-end, including planning, targeting, set-up, testing, execution, reporting and optimisation
  • Analyse all activity and present results and performance of eCRM activity
  • Line manage the Email Officer

What you will need:

  • Degree qualified or equivalent marketing qualification
  • At least 3 years experience of email marketing covering HTML creation, testing and scheduling
  • Proven database management and analysis experience
  • Knowledge of behavioral segmentations, marketing and SEO
  • Experience of working with third party agencies
  • Proven line management experience
  • Customer focused, B2C, eCommerce, retail, charity, travel or financial service background would be useful