Social Media Marketing Manager (Technical)

Headliners Recruitment
11 Jun 2017
11 Jul 2017
Contract Type
Full Time
2135 - Social Media Marketing Manager (Technical) – Reading – 12 month Contract - up to £35,000 pro rata.
Our client is a massive global player in the technology market and is looking for a strong social media marketing manager who lives, eats and breathes technology to join their fast-paced and fun social media team. Experience of working in the technology industry is a must have

The Social Media Manager is a key component within our social media strategy. This role will serve as the voice of our brands to our customers throughout our owned social channels, as well as off owned. This role is responsible for strengthening our Technical Audience relationships online through driving customer engagement to nurture new and existing customers - moving them from awareness through to leads, advocacy and retention.

Our vision is to enable scalable, and data driven marketing and sales engagement to drive and accelerate lead generation and customer acquisition, through personalised relevant content, experiences and offers to help our customers be successful.

You will work closely with your peer social media marketing managers to share best practice, align on messaging and audiences to amplify these across the business where relevant.

The social media manager will focus on 3 areas:

1. Social Marketing
• Campaign planning and implementation – development of social media content plans, editorial schedules and content creation to meet business outcomes

2. Community Outreach/Customer Service
• Social media channel management – responding to and helping our customers as well as identifying prospects / new customers to nurture

3. Management
• Evaluation - analysing performance, translating data into recommendations and optimising plans, reporting on the effectiveness of campaigns to maximise results

How to be successful

To be successful, you will have proven experience in social media marketing. You will have managed social campaigns from planning to implementation to reporting and be comfortable setting SMART objectives with KPIs displaying the value of social and driving business results.

Successful individuals will be comfortable managing a vast array of content related assets. The individual will lead the creating and publishing of content with a clear editorial calendar to manage the content and plan specific timely marketing campaigns to drive new contacts.

This role is suited for a highly motivated, creative individual with experience and a passion for connecting with current and future customers. The passion comes through how the person engages with customers on a daily basis and is comfortable developing social campaign strategies for converting fans into customers.

Desired skills
• Currently maintain an active presence in online space across a variety of social media platforms (Facebook / Twitter / LinkedIN / YouTube / Pinterest)
• Background & knowledge of Technical audiences inc IT Professionals and Developers
• Knowledge and understanding of Cloud Services and Azure
• Has demonstrated high level of collaboration across multiple stakeholder groups
• Understand how to create brand appropriate voice (non-corporate) which can build authentic, relevant, interactive B2B relationships in social media
• Excellent oral and written communication skills
• Strong analytical skills
• Energetic self-starter, with bias for action and ability to adapt to changing priorities.
• Experience with brand based marketing (ideally Brand Management or agency)
• Commercial communication planning & execution