Marketing Analyst

Vantage Consulting Ltd
£25000 - £34000/annum salary plus competitive package
11 Jun 2017
11 Jul 2017
Contract Type
Full Time
Marketing Analyst
Location - Nottingham
Salary - £26,000 to £32,000

A fast paced, growing company based just outside of Nottingham are looking for a Marketing Analyst to join the team. You will be maintaining and utilising the Marketing Database to provide key information on Sales trends and Customer Insight in order to inform and help the wider business understand their data, which has a large influence on future processes.
You will need to ensure all requirements for customer communications selections are delivered and to enable evaluation of all Marketing activities in order to maximise ROI.

Key Responsibilities
Interrogate the database based on defined campaign briefs to identify customers who are likely to respond to different pieces of marketing activity
Make recommendations on the most efficient and cost effective use of the data and produce contact files to back up set deadlines and ensure correct distribution
Use Alterian / Alchemy, Access and Excel tools to analyse customer behaviour, buying patterns and trends
Recommend data tests based on defined campaign briefs and to ensure all tests are set up so they are statically valid and that objective are met to ensure the best results possible
Provide analysis of historic data used within campaign forecast to predict future behaviour and sales
Identify and pull out key findings and repackage the results of the analysis into reports that can be understood by others within the business. Help design and produce regular reports on the performance of all aspects of marketing activity
Ensure the database is accurately maintained and updated. Continue to ensure customer records and flags are accurate and up to date to meet requirements of the
Data Protection Act

Key Skills
Advanced skills in Excel, Access and Word
Analytically minded with an ability to build relationship and present findings to others
Flexibility to adapt and change and work to tight deadlines
SQL experience is also beneficial

We are in the process of arranging interview for the next coming week, so please do not hesitate to get in touch with Kim Roe of Vantage Consulting on (Apply online only) or email an updated CV to (Email Removed)