Divisional Director of Marketing

Hull, North Humberside
11 Jun 2017
10 Jul 2017
Contract Type
Full Time

Our client, an expert in Safety and the UK's leading supplier of safety equipment, workwear, safety boots and shoes, gloves and maintenance supplies based in Hull are now looking for a Divisional Director of Marketing to lead the creation of customer strategies that ensure achievement of the long term business plans for sales, profit and growth, whilst also leading and motivating a team of 26 marketing specialists.

Main responsibilities are;

  • To lead the creation of customer and market insight that informs the development of the Customer Value Proposition across all business units.

  • To provide the Strategic Leadership Team and Ops Board with customer and market insight, and as part of the SLT collaborate in the development of the long term business strategy.

  • To lead the creation of the 5 year marketing strategy and the implementation of 1 year plan.

  • To be accountable for overall expenditure of £5m and demonstration of ROI delivered.

  • To lead the creation of customer growth strategies by industry sector and to define CVP developments required to achieve growth. Ensure that growth strategies are understood and adopted across the business.

  • To lead the creation of individual strategies for brand, pricing, thought leadership, customer data, customer communications, online marketing, social media and omni-channel customer experience.

    The successful candidate will have;

  • A relevant Degree and be a Chartered Marketer.

  • Up to date knowledge of the market place, in particular our competitor database.

  • Significant senior marketing management experience and experience as a Senior Marketing Manager.

  • Experience in product/brand management, direct marketing including digital marketing, database and cause-related marketing. Some Sales/Trade Marketing experience also preferred and B2B and/or retail experience desirable.

  • A track record of developing and landing new business initiatives.

  • A history of delivering outstanding results.

This role sits just below Board level, but we are looking for someone who will have the bandwidth to step up to a Board position within the next 2-3 years, so ambition is a pre-requisite for this role.

If you think you have the skills and experience that we are looking for then please send an up to date resume along with your current/last salary details to Debbie Middleton of MGER and let her do the rest.