Head of Digital and Social Media
The Western Europe digital/social marketing lead objective is to drive and promote products and offers in the most disruptive ways. You need to change the game in digital/social space, both with consumers and trade customers, by creating a fully connected omni-channel digital & retail experience, during the entire purchase journey and beyond.
You will currently be working agency side creating commercial digital and social media presence across Europe.
You could also be someone who has been in a successful brand that has disrupted and scaled quickly.
- Digital planning and execution across an omni-channel journey
- Connected digital & retail execution during each step of the purchase journey, incl. before, in store and beyond store
- Social media strategy & execution, and locally relevant content calendar
- E-commerce support for Western Europe
- Disruptive marketing plan and execution for both region and local market media
- Data management & analysis
- Cooperation with other agencies, both local and other markets
- Execute a detailed digital demand generation plan based upon the four principles: mobile first, search, programmatic and content
- Execute detailed digital targeting, combining the most effective targeting - e.g. behavioural, search re-messaging, OS, CDT, etc.
- Create a plan how to turn awareness into consideration and preference through techniques and activation ideas
- Execute a plan how to use digital data to optimize retail planning and retail segmentation
Develop a first-class CRM dbase, insights and activation plan
- Build a loyal and engaged CRM database, and an activity plan how to keep these consumers engaged and loyal to their devices
- Build a very in-depth CRM database, understanding complete purchase journey behaviour of target audience
- Use the CRM data to improve retail segmentation
- Create a disruptive CRM plan for local market and a reward program
Lead the social engagement plan and activation in local market
- Create a social media plan across the entire path to purchase, incl. in store and beyond store
- Treat social not in silo, but connect it to other channels unexpected ways to enhance consideration and sales.
- Manage social output across multiple territories on multiple channels (Facebook, Twitter, Instagram, Snapchat, YouTube for relevant territories enter
Execute best-in-class, innovative content campaigns, competitions and new platforms (where necessary) leading all social media and digital initiatives from start to finish
This is a very exciting position and will require someone to be very focussed and dedicated in what is a start up mentality