National Marketing Executives

Better Placed Limited
London, South East England
10 Jun 2017
10 Jul 2017
Contract Type
Full Time

National Marketing Executive

£30k - £37k per annum


Are you a talented B2B or professional services marketer looking for an opportunity to make your mark within a well-reputed firm? If so, we are recruiting for a National Marketing Executive to drive and deliver marketing projects in line with the firm's wider marketing strategy.

A leading business in the accounting space is currently seeking a number of B2B marketing professionals to head up initiatives within both their corporate services and pensions/private clients offering. The roles available are split between a broad, large sector focus and more strategic, tactical programmes dealing with both clients and intermediaries.

Job Description:

-Assist in the development of marketing planning and supporting delivery of activities to build relationships, raise reputation and increase brand recognition.

-Assisting in developing and delivering comprehensive marketing projects in line with sector marketing plans.

-Collaborating on projects across the full marketing spectrum - i.e. events, seminars, conferences, direct mail, thought leadership, social media, PR, collateral and internal communications.

-Effectively managing stakeholder relationships and sharing market knowledge.

-Assisting in production and updating of core marketing collateral, and brochures.

-Developing strategies for measuring marketing effectiveness and applying improvements on an ongoing basis.

-Developing target customer groups through segmenting the CRM database and applying the right contact strategy.

-Championing the use of the CRM system, ensuring it is properly used by all stakeholders, especially for the purpose of lead generation and tracking.

-Supporting the development of award submissions including sourcing appropriate awards and reviewing submissions.

-Ensuring website content is updated and using Google Analytics to monitor performance.

-Raising internal profile of teams within the wider firm, increasing awareness of team wins, issues and marketing activities.

-Owning the direct mail (email and print) process, regularly reporting on analytics and performance to develop future communications.

-Monitoring competitor intelligence and performance, ensuring the firm's marketing projects are at optimum performance.

-Identifying cross-sector and business development opportunities and supporting sector proposals and client care initiatives alongside the business development team.

-Managing third party relationships, ensuring delivery to KPIs.

-Working at a regional level with other marketing teams across the firm to deliver national projects and evaluate engagement.

-Acting as a brand guardian and ensuring consistency across all touch-points.


-A proactive approach, with efficient time management skills.

-Responsive to requests and able to deliver against deadlines.

-Excellent communication skills at all levels of an organisation.

-Demonstrated copy-writing and editorial skills.

-A proven team worker, but able to work autonomously.

-Detail orientated whilst being proactive and energetic.

-Proven CRM skills, ideally within InterAction or similar platform.

-Educated to degree level or equivalent in a marketing related subject.

-CIM qualified, or working towards CIM actively.

-Previous marketing experience in professional services or similar.