Travel Marketing Manager

Recruiter
Gerrard McCall Ltd
Location
London
Salary
£35000/annum
Posted
10 Jun 2017
Closes
10 Jul 2017
Contract Type
Permanent
Hours
Full Time
Travel Marketing Manager
London
£35k

Gerrard McCall are currently recruiting for a Travel Marketing Manager on behalf of a sports tour operator in the South West London area.

The company consists of a medium sized UK head office (covering several brands) and 450 seasonal staff, working all year round to deliver the best product for their clients and support for their employees. You will be working as part of a growing Marketing team within a fast-moving and dynamic company. The successful candidate will drive the company’s online marketing campaigns and lead website strategy including website developments.

As a Marketing Manager you will be ultimately responsible for lead generation through enhancing brand presence online. I.e. generating large volumes of targeted, quality traffic for minimal cost with high conversion rates. You will be able to demonstrate a proven ability to address a strategy change from organic SEO campaigns, large volume PPC campaigns and affiliate networks with a small amount of re-marketing to attracting higher end users / high value customers and retain business through remarketing techniques and other traditional marketing ideas.

Responsibilities:
• Enhancing the group’s on-line presence with the overall aim of increasing online traffic and reducing budget spend through PPC (E.g. Ad-words) and affiliate networks.
• Organic SEO strategy – working closely with and management of, the company’s in-house SEO technician.
• Implementation of Web 2.0 or social media activity for brand management and advertising holiday offers.
• Lead the company’s high volume E-Newsletter and direct mail campaigns.
• Drive the group’s website development and strategy.
• Overseeing website content, imagery, video and product accuracy.
• Management of company print – brochures, leaflets.
• Managing sub-contractors; affiliate marketing, design, development work for small sub-sites.
• Liaising with the Sales Manager for weekly distressed stock and promoting this stock around the internet.
• Managing web content – staff posts, (blogs), images and movie content from subcontractors.
• Managing team of 3 Staff: SEO, PPC, Print editor/designer.

Requirements:
• An ideal candidate must display excellent communication and strong leadership qualities.
• A broad depth of experience and a “hands on” approach to organic SEO.
• A sound understanding of Google Analytics (affiliate networks), working with budgets, and an analytical mind are key to strategising campaigns and to provide effective reporting to MD level.
• Hands on approach to SEO and direct experience of managing organic SEO and online lead generation for a medium sized company.
• Direct experience of managing PPC accounts (Adwords).
• Professional qualification or an understanding of Google Adwords to a similar level.
• Experience of managing/running remarketing techniques.
• Experience of database building and client prospecting techniques.
• Experience of managing or leading website builds and leading subcontractors for various marketing and web-dev projects.
• Experience of managing budgets of 6-7 figures.
• A good understanding of Google Analytics and experience in its reporting tools.

Experience:
• 5 years minimum experience of managing PPC/SEO and online campaigns through internal team and/or sub-contractors.
• An excellent understanding of organic keyword optimisation (on and off page) is a necessity, to include: link building, guest blogging, web 2.0, article writing and placement. On page SEO techniques; meta data, titles, tags etc.
• High level experience of managing PPC Campaigns.
• High level understanding of Google Adwords to Google Professional level.
• Experience in managing web-dev, PPC and SEO sub-contractors