Campaign Marketing Executive

Recruiter
ALH Recruitment
Location
Peterborough
Salary
£19000 - £20000/annum
Posted
10 Jun 2017
Closes
10 Jul 2017
Contract Type
Permanent
Hours
Full Time
Campaign Marketing Executive - Peterborough - 19,000 - 20,000

Job Purpose
To manage and implement all aspects of planned product and event launches including evergreen lead generation campaigns.

Key Result Areas
- Work with the Direct Marketing Manager to plan out product and event
launches
- Brief copywriters and design team on campaign creative requirements
- Ensure marketing team are briefed on upcoming launches and prepared
to support launch delivery where required
- Implement the technical aspects of product and event launches across
multiple software platforms

Key Responsibilities
• Work with Direct Marketing Manager to plan out product and event
launches:
• Plan launch time-frames and key deadlines in line with the
events calendar
• Update the Marketing calendar
• Brief copywriters and design team on campaign creative requirements:
• Brief, feeding back and signing-off on all campaign creative
within required campaign deadlines
• Ensure marketing team are briefed on upcoming launches and
prepared to support launch delivery where required:
• Communicate launch overview and key timeline points regularly with
Marketing Team, Sales Team, Events Team and Customer Service
• Brief Marketing Team on individual responsibilities
• Work with Solutions Executive to define appropriate marketing
segments within our databases
• Work with Solutions Executive to create online CRM products and order
forms
• Implement and report on the technical aspects of product and event
launches across multiple software platforms to support:
• Email Marketing
• Webinars
• SMS Marketing
• Direct Mail

If you feel you have the skills and experience to step into this role please apply below