Social Media Marketing Manager

Recruiter
Huntress
Location
Reading
Salary
£30000 - £35000/annum
Posted
10 Jun 2017
Closes
10 Jul 2017
Contract Type
Contract
Hours
Full Time
Our client, a large technology company, is seeking a Social Media Marketing Manager to serve as the voice of their brands to their customers.

This role is responsible for strengthening their Technical Audience relationships online through driving customer engagement to nurture new and existing customers - moving them from awareness through to leads, advocacy and retention.

The focus of the role is aimed at the IT Decision Making audience such as Infrastructure Specialist/Manager, IT Manager, Datacentre Manager, Systems Administrator and Desktop Managers and Developers which includes: Web, Mobile and Java.

They are ideally looking for an individual who has technical audience experience and Cloud/Azure knowledge who can adopt the right tone of voice, leveraging this knowledge to drive impact through the social channels. The person in this role will be a key member of the Intelligent Cloud campaign team, developing and implementing the right social strategies to achieve business outcomes.

The social media manager will focus on 3 areas:

Social Marketing

* Campaign planning and implementation - development of social media content plans, editorial schedules and content creation to meet business outcomes

Community Outreach/Customer Service

* Social media channel management - responding to and helping our customers as well as identifying prospects / new customers to nurture

Management

* Evaluation - analysing performance, translating data into recommendations and optimising plans, reporting on the effectiveness of campaigns to maximise results

Key Accountabilities, Tasks and Activities

* Developing social media plans in response to Intelligent Cloud, More Personal Computing and Reinventing Productivity campaign briefs
* Setting SMART social media objectives with goal setting and KPIs
* Creating social content plans based for the three priority areas with the assets available (local and global) and identifying gaps for new social content
* Creating social editorial calendars and schedules and owning the Social Media activity calendar for our technical audiences (planning, ideation, execution & reporting)
* Publishing and posting social content
* Setting up tagging and reporting on campaigns e.g. tracking the generation of inbound traffic to gated content and sign ups, ensuring the end to end customer journey is tracked
* Customer Journey mapping to deliver the best customer journey experience
* Attending key Intelligent Cloud campaign status meetings and sharing back with the business on the social media plans and progress
* Working with the social blog writer to develop long form articles that ladder back up to the Intelligent Cloud content plans
* Manage an active presence on social channels for technical audiences, including listening, posting & responding to our customers / users / prospects
* Create micro content, as well as suggest/plan key social campaign content
* Attending key industry events and leading the social planning to extend the reach & impact beyond F2F
* Ongoing social listening & outreach processes (eg. identify & engage beyond our assets)
* Work with the social media analyst on tracking, reporting, analysis & insight generation for Social Media (eg. what's working or not, ideas for innovation, where should we invest?)
* Be an expert on Social Technology tools (e.g. Opal, Sprinklr, Simply Measured)
* Identifying wider ecosystem (partners, influencers, industry groups) and managing as part of an outreach program
* Provide ongoing competitive benchmarking, best practices and innovation ideas to team

Desired skills

* Currently maintain an active presence in online space across a variety of social media platforms (Facebook / Twitter / LinkedIN / YouTube / Pinterest)
* Background & knowledge of Technical audiences inc IT Professionals and Developers
* Knowledge and understanding of Cloud Services and Azure
* Has demonstrated high level of collaboration across multiple stakeholder groups
* Understand how to create brand appropriate voice (non-corporate) which can build authentic, relevant, interactive B2B relationships in social media
* Excellent oral and written communication skills
* Strong analytical skills
* Energetic self-starter, with bias for action and ability to adapt to changing priorities.
* Experience with brand based marketing (ideally Brand Management or agency)
* Commercial communication planning & execution

Preference will be given to candidates who:

* Currently publish a personal blog or other form of digital content on consistent basis
* Demonstrated connection with our primary audience
* Experience with relevant technology & reporting tools (eg. Opal, Sprinklr, Web Trends)

If you feel you fit the above criteria, please apply today.

Huntress does not discriminate on the grounds of 'protected characteristics' as defined under the Equality Act and other relevant UK legislation.

Huntress acts as a Recruitment Agency in relation to all Permanent roles and as a Recruitment Business in relation to all Temporary roles.

PLEASE NOTE: We can only consider applications from candidates who have the right to work in the UK