Digital Marketing Manager

Recruiter
La Rue Associates
Location
London, South East England
Salary
45000.0000
Posted
10 Jun 2017
Closes
10 Jul 2017
Contract Type
Permanent
Hours
Full Time

Digital Marketing Manager

£45,000 (London)

The company

The business is a well-established company who have been running a very successful Art Fair globally (Europe, Asia, US) for nearly two decades. This year the company has launched an online marketplace allowing our customers to sell/buy art anytime.

The role

This role reports to the Ecommerce Director and leads the e-commerce team. With overall responsibility for managing the departmental P&L and ownership of the OpEx budget, this role will feed into the development pathway and build both B2C and B2B marketing and sales strategies. The candidate will be a strategic thinker, an excellent communicator, highly commercial, and be excited by new challenges and introducing change.

  • Own the P&L for the marketplace, delivering growth strategies for both sellers and buyers
  • Report on the budget monthly and produce regular forecasts based on product development and marketing campaigns
  • Work closely with the Product Manager, setting priorities for ongoing site development ensuring ROI is maximized
  • Work with the Product Manager and wider company to evaluate and optimise the website customer experience/journey, feeding into decisions on content and layout across the site
  • Build a content strategy, creating and overseeing the production
  • Optimise onsite merchandising and drive product efficiency
  • Produce an integrated marketing strategy, which works in harmony with the fairs marketing campaigns, across all channels, including email, SEO, PPC, affiliates, retargeting and social advertising
  • Line manage the ecommerce team
  • Develop marketing and sales reporting structures, KPI analysis and data insight, along with recommendations for continual commercial improvement
  • Using Google Analytics and other available programmes, analyse user journeys and trading patterns to generate actionable insight for future site development and commercial growth

Your profile

  • Hands on ecommerce experience
  • Experience of delivering new marketing projects
  • Expertise in relevant systems, including. Magento, AdWords, Salesforce, MailChimp