Retail Sales Development Manager (Area Manager)
Job Title: Retail Sales Development Manager - Central London
Department: Retail Division
Location: Field based within London
Working hours: 40 hours per week, 5 out of 7 days / full flexible
Report to: Retail Operations Manager
Responsible for: Brand employees at High End Department Stores- flexible required for new store openings
Work in conjunction with: Training, UK Sales, Retail Marketing and PR Departments
Main purpose of the Job:
To be responsible for recruiting and building a dynamic and exceptional Retail Team.
To manage, lead, motivate and develop a professional, competitive and creative team.
To actively participate and play an integral part in the ongoing development of the Retail Division, building structure and acquisition, role out and development of new retail sites.
To ensure that the sales targets set by the Company for the Retail Division are exceeded by the formulation of short, mid and long-term targets and goals in agreement with the Managing Director/Director of Treatment, Product and Training Development.
Develop key account management approach with retailer buying and marketing teams to ensure Brand maximizes all sales and marketing opportunities.
Maximise treatment activation and occupancy for Brand via consultation and treatment programs through spa bar workshops, Spa pods, and treatment rooms (where applicable).
Ensure strong visual brand presence in retail, maximise brand experience and promotional activation opportunities. Ensure promotional activation is executed in all stores supporting our main key flagship stores.
To promote the benefits of the brand, the training and PR support given by the Company, and the high quality and integrity of Brand products to potential and existing retail stores.
Carry out all your responsibilities professionally, efficiency and effectiveness with honesty and customer enthusiasm at all times.
To support with the roll out of new doors, launch presentation to Store Management and assist in merchandising and sell through of launch.
To report weekly - Retail Sales Performance to Target; Sell through of Promotional and Key Lines; and Activity Report and Rankings.
To complete weekly Journey and Training reports
Drive CRM strategy in retail, managing robust data collection, and creating comprehensive brand campaigns to support the marketing calendar and driving customers to retail.
To arrange Regional Meetings every quarter.
To ensure that the Retail Team are fully briefed as to their function, responsibilities and accountabilities.
Spend a minimum average 50% of your time visiting the retail stores (equally) to provide the necessary support to the team, assess performance, identify problems or opportunities and analyse sales revenues effectively.
To ensure merchandise is clean, effective and promoting current activities.
Collate all store sales information and figures, analyse against projected targets and present to senior management by the required deadlines
Build lasting relationships with stores and buyers in order to maximise sales and promotions opportunities, discussing sales performance with stores management team.
With the support of your senior team members, identify and maximise opportunities in due course with regard to in house promotions, events, window displays etc.
To be an integral part in the planning of individual/seasonal/national promotional events by forward planning and developing the structure and focus of the event to ensure the targeting of appropriate clientele and to maximise sales opportunities.
Keep abreast of key competitor launches, GWP and marketing activities with retailers to ensure we are at the forefront of competitive intelligence and communicate this internally.
To be proactive and aware of new products and brands to be made available within stores and highlight these to senior management.
To be well informed regarding developments within existing brands in the health and beauty market and to highlight these to senior management.
To contribute to ideas about the development of the brand and promotional initiatives.