Digital Marketing Analyst

KYNA Associates Ltd
Central London
£25000 - £35000/annum Bonus and Benefits
10 Jun 2017
10 Jul 2017
Contract Type
Full Time
Digital Marketing Analyst, Digital Marketing Analytic's, Central London, Financial Services Organisation, £35,000, Bonus, Benefits

Digital Marketing Analyst is required by Kyna Associates Financial Services client based in central London. This is an excellent opportunity for a Digital Marketing Analyst to join an established organisation to really further their career. Due to growth and acquisition our client is investing heavily into the business in preparation for some exciting big plans taking place next year. Excellent working environments, lots of opportunity for training and development and with a great salary and benefits package on offer, this is an opportunity not to be missed.

### Please note, only Data Analysts who have been involved in analysing Marketing data such as websites or marketing campaigns and have worked in marketing teams will be considered ###

The Digital Data Analyst, Digital Marketing Insight Analyst, Digital Marketing Analyst will focus on data collected through marketing campaigns and will provide regular reporting and insights that will help our client to make intelligent, data driven decisions on marketing campaigns and to increase and drive their digital performance. Key skills and experience required for this position include:

- Strong analytical skills with clear experience and understanding of analytical tools such as Google Analytics, Google Adwords, Search Console, SessionCam, (url removed) and Facebook insights.
- Advanced understanding of Microsoft and data analysis techniques.
- Strong understanding of A/B and Multi-Variant testing.
- In-depth knowledge of data analytics collection, measurement and methodologies.
- Ability to understand web and customer data and communicate it in a concise and relevant way to key stakeholders.
- Experience of a database query language such as SQL is desirable.
- Experience of PowerBI, Tableau or SSRS is advantageous.
- Ability to work with large data sets.
- Experience in Search Engine Marketing and Search Engine Optimisation is useful.
- An understanding of JavaScript and HTML is desirable.

The activities of the Digital Data Analyst, Digital Marketing Insight Analyst, Digital Marketing Analyst will include:

- Overseeing the production of weekly and monthly dashboards to the Marketing team and Senior Management on the performance of marketing campaigns in meeting company KPIs.
- Creating and distributing reports to the wider Marketing team which aid the development and optimisation of marketing campaigns.
- Reporting on key metrics, analysing and interpreting trends, along with actionable insights based on available analytics data.
- Conducting tagging and testing of all company websites to ensure all areas of interest are tracked correctly.
- Performing ROI analysis to evaluate effectiveness of paid marketing campaigns.
- Interrogate website and 3rd party data to help the Digital and Content team improve organic performance through content and technical developments.
- Benchmarking performance across all on-line channels and advising on KPIs.

If you are an experienced Digital Data Analyst, Digital Marketing Insight Analyst, Digital Marketing Analyst looking for a new challenge or to further grow your career, then please send your CV to Kyna Associates

Key words: Marketing Analytics, Data Analyst, Marketing Insight, Google Analytics, Google Adwords, Search Console, SessionCam, (url removed), Facebook insights, SEO, PowerBI, Tableau, SSRS, JavaScript, HTML, Digital, Online, Ecommerce, London