Product Marketing and Campaign Manager

Liberty Resourcing
London, South East England
10 Jun 2017
10 Jul 2017
Contract Type
Full Time

Product Marketing and Campaign Manager

A global company who offer comprehensive sustainability solutions and services with offices spanning across various continents, are now looking for a Product and Campaign Manager to further promote environmentally and socially responsible practises.

You will be a professional and enthusiastic individual with experience of product marketing and campaigning, and passionate about helping to fight climate change as part of your day to day job.

You will be joining an exciting global company with a real purpose, and work within a dynamic team of highly dedicated and motivated individual and have excellent team spirit.

Key Requirements:

  • Minimum 2 years experience of product marketing and campaign management - preferably with a focus on CSR or sustainability
  • Passionate about environmental issues and understanding of sustainability, CSR and related topics
  • Skilled at developing convincing online and offline campaigns with compelling messaging that matters to our target audiences
  • Ability to work independently and with colleagues based in different locations/ time zones

The role will revolve around product marketing (35%) and campaigning (65%):

Duties will involve:

Overseeing the development of portfolio of sustainability solutions from a Marketing perspective

Developing strategies to raise awareness of products and services

Ensuring production of compelling online and offline material

Highlighting key product benefits for clients

Defining marketing campaign strategies and implementing diverse marketing campaigns with a focus on lead generation for new and existing products

Defining customer journeys and touchpoints for various industries together with other team members

Content development for marketing journeys together with the subject matter experts

Coordinating market research efforts and ensuring compilation of product and client presentations

Delivering state-of-the-art webinars

Setting up processes and surveys to uncover client needs, structure and feeding this information into valuable inputs for informing and for optimising marketing operations

Supporting the Key Account Management team with local business development