Digital Marketing Executive

Recruiter
JS Recruitment UK
Location
Castleford
Salary
£20000 - £22000/annum
Posted
10 Jun 2017
Closes
10 Jul 2017
Contract Type
Permanent
Hours
Full Time
Our client is a leading manufacturer who command a UK and international presence. They are widely known for their innovative products and are keen to grow and develop their brand. As such, they now require a Digital Marketing Executive to execute the digital marketing strategy and specifically taking a lead with e-commerce activities.

We are keen to speak with candidates who have experience of working with or within an e-commerce business and who demonstrate good knowledge of digital marketing techniques.

JOB DESCRIPTION

The Digital Marketing Executive will be responsible for:
-Developing and implementing the digital marketing strategy including managing all digital marketing activity for the company in order to drive customers to the website and increase conversions.
-Management of all digital areas including SEO, PPC, Affiliates, Social Media and Content
-Co-ordinating online marketing campaigns
-Managing departmental budget
-Planning and implementing promotional campaigns
-Overall responsibility for brand management and corporate identify
-Reporting and analysis of customer traffic, site behaviour and conversion
-Monitoring and analysing market trends and external opportunities, studying competitors' products and services
-Instil a marketing led ethos throughout the business
-Managing and improving user experience
-Management of external agencies
-Maintain effective internal communication to ensure all relevant company functions are kept informed of marketing objectives
PERSON SPECIFICATION
-Knowledge of a wide range of marketing techniques and concepts used for an e-commerce business or similar
-Ability to manage / work with external agencies in relation to SEO, PPC, Social media etc.
-Effective project management skills
-Strong analytical and project management skills
-Good understanding of UX/customer journey for online e-commerce business or similar
-Fully literate in Microsoft Word, Excel, PowerPoint and Outlook
-Confident and dynamic personality
-Strong creative outlook
-Familiarity with marketing tactics, creative development and internet technology
-Good understanding of selling via Amazon and EBay

As soon as a decision has been reached, we will contact shortlisted applicants to arrange interviews.

Unfortunately due to the high volume of applications we receive we are unable to notify unsuccessful applicants