Senior Subscriptions Marketing Executive

Meridian Business Support
£30000 - £32000/annum Bonus
10 Jun 2017
10 Jul 2017
Contract Type
Full Time
Do you possess experience in subscriptions marketing within B2B publishing? Are you looking to join a friendly, busy marketing team? We have an exciting Senior Subscriptions Marketing Executive opportunity within an international media organisation where you will be responsible for managing the marketing for subscriptions for a large, revenue generating successful brand.

Responsibilities as a Senior Subscriptions Marketing Executive:

* Develop annual and campaign marketing plans for subscriptions
* Create and execute marketing campaigns to attract and keep paying subscribers
* Manage the magazine circulation audit process
* Develop strategies for data acquisition, performing data analysis and maintaining the central database
* Develop and maintain contra deals with third parties
* Maintain regular and details reported on financials, activity, targets and KPIs
* Conduct qualitative and quantitative research
* Help develop channels including digital marketing and advertising, social media, email, direct mail, SEM and telemarketing
* Carry out competitor analysis
* Update web pages and ecommerce pages with promotional copy and develop strategies
* Attend and provide support at events as needed

Responsibilities as a Senior Subscriptions Marketing Executive:

* Subscriptions marketing experience is essential
* B2B publishing experience desirable
* Excellent copywriting skills
* Understanding of the importance and use of data
* Budget management experience
* Marketing qualification is desirable

Meridian Business Support is acting on behalf of our Client as a Recruitment Agency