Head of Acquisition

Recruiter
Candidate Source
Location
Central London
Salary
£70000 - £80000/annum
Posted
09 Jun 2017
Closes
08 Jul 2017
Contract Type
Permanent
Hours
Full Time
One of the UK's fastest growing luxury ecommerce businesses is now looking for a Head of Acquisition based in Central London to join its expanding team to advise on a best practice customer acquisition strategy. This is a huge chance to play a pivotal role in the shaping of a great digital product, with a rebrand due in the next six months, you will have a vital role in the digital marketing strategy with core channels in mind, to ensure successful campaigns in the future and to make your mark on the future of the business so what are you waiting for?

The Head of Acquisition will manage agency relationships and take the paid search activity to the next level, whilst working in an entrepreneurial team. The role will be reporting to the CMO and leading a small digital marketing team. This will be a career defining role for a successful candidate with the opportunity to grow as the company scales.

As the Head of Acquisition your duties will include:

- Leading a performance marketing team of currently 2 executives.
- Monitoring budget and identifying opportunities to improve and scale performance.
- Owning and driving your channel effectively to hit stretching KPI targets.
- Strategic lead on additional marketing channels e.g. SEO, Facebook, Pinterest, Retargeting.
- Managing and optimising the AdWords accounts as well as Identifying opportunities to improve performance outside of the AdWords account via imagery, promotions, product descriptions and product landing pages.
- Helping refine our attribution methodology and recommend alternative attribution methodologies where relevant.

To be a successful Head of Acquisition you will have the following skills and experience:

- Significant experience in paid search advertising.
- Experience in mentoring / line management.
- Advanced knowledge of bidding platforms, AdWords, Bing Ads, GA.
- Advanced MS Excel experience.
- Client side experience in an ecommerce company as well as agency would be ideal.

In return, the Head of Acquisition will receive a salary of £70,000 - £80,000 per annum. 

The first stage of the application process is to apply online.

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