Senior PPC Manager

Recruiter
Octain Recruitment
Location
Chelmsford, Essex
Salary
35000.0000
Posted
08 Jun 2017
Closes
08 Jul 2017
Contract Type
Permanent
Hours
Full Time

As a PPC Manager, you will be implementing, managing and analysing PPC campaigns; be asked to deliver training and share your expertise through training sessions, blogs and articles. From time to time you will be asked to attend industry events like Google Partner events and represent the company.

You will be expected to cost-effectively handle the PPC marketing campaigns of each client and compile progress and strategy documents on a regular basis. This will include:

  • Processing PPC audits for new clients
  • Setting and effectively managing paid media campaigns: Facebook, Linkedin, Twitter, Google Adwords, Bing Ads, Google Display Network
  • Managing Google Tag Manager / Google Analytics projects for large corporate clients
  • Establishing targets and managing budgets
  • You must also be able to set up paid search campaigns by conducting target keyword research and writing relevant ad texts, whilst ensuring effective campaign and keyword structures
  • Analysing analytics and feeding back advice (this is an important part of the role)
  • Proactively keeping up to date with new developments in PPC and actively researching, testing and proposing new approaches to improve PPC services.

You will work closely with the sales team by:

  • Helping to form proposals
  • Auditing potential clients' accounts
  • Helping with or attending pitches from time to time

Skills/ Experience

  • The ideal candidate will have 2-3 years’ experience of managing multiple clients’ Google AdWords accounts as well as using Google Analytics software
  • Have a good understanding of marketing in general (both online and offline approaches) and be able to communicate strategies to clients effectively.
  • Be able to carry out comprehensive conversion rate analysis and ROI tracking for clients’ PPC accounts
  • Working knowledge of PPC, SEO, Web Analytics, CRO (Conversion Rate Optimisation)
  • Be Google Adwords qualified
  • Be Google Analytics qualified
  • Bing Ads Qualified
  • Working knowledge of Google Tag Manager
  • Advanced knowledge of Google Analytics (Setting up Goals, Ecommerce Tracking, Custom Dimensions etc)
  • Possess good organisational skills and the proven ability to execute successful PPC strategies
  • Excellent communication and presentational skills are also required for this role
  • Proficiency with advanced AdWords features, such as display, advanced bidding strategies, shopping campaigns